Which are the top 10 Google results when someone searches on your name or the name of your company? If these are positive in nature, you might want to look into our search engine reputation management services to ensure that positive news overshadows the negative.

Offline PR deals with the same things, via print, radio, TV, conferences/events and other “real life” venues. The difference between online and offline PR is in pitching. For example, before pitching to a journalist, the publication’s editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.

Online PR is about capitalising on your organisation's achievements – awards, commendations, acclaim, events or just client success stories, which can become a business-generating opportunity for you if carefully planned and distributed.